The Marketing Director is responsible for developing and executing the company’s overall marketing strategy, with a strong focus on brand development, digital presence, and market positioning. Reporting to the VP of Sales & Marketing, this role will drive brand strategy and public relations initiatives. The Marketing Director will collaborate closely with Sales and Executive leadership teams to drive demand generation, elevate thought leadership, and support sales enablement initiatives. The goal of this role is to strengthen the company’s market presence, reinforce industry leadership, and ensure consistent, strategic brand execution across all channels.

Essential Duties & Key Responsibilities

Develop and execute the company’s overarching marketing and communications strategy to strengthen brand awareness and market positioning.
Lead and manage all brand strategy initiatives, ensuring consistent messaging, visuals, and identity across internal and external channels.
Drive brand relaunch activities, including updated messaging architecture, website redesign, creative direction, and market positioning enhancements.
Oversee all digital marketing, social media, and web initiatives, ensuring channels are optimized for engagement, reach, and lead generation.
Execute and manage daily social media activities, content calendars, engagement strategies, and performance tracking.
Plan, coordinate, and manage all trade show and industry event participation, including booth strategy, logistics, messaging alignment, and lead follow‑up processes.
Collaborate closely with sales teams to align messaging, develop sales enablement materials (presentations, brochures, one-pagers, case studies), and strengthen communication with prospects.
Strengthen the company’s industry presence through strategic partnerships, public relations efforts, and proactive communications planning.
Ability to travel and/or work onsite as needed.
Performs other duties as assigned or apparent.

Supervisory Responsibilities:

This job may have direct or indirect supervisory responsibilities.

Experience & Qualifications:

High school diploma or equivalent and bachelor’s degree in Business, Marketing, or a related field required.
Master’s degree preferred.
Strong knowledge of marketing and communication strategies.
Experience in brand development, launches, and digital marketing.
Proficiency with Microsoft Office Suite (e.g., Teams, PowerPoint, Outlook).
Excellent presentation, communication, and facilitation skills.
Strong organizational skills with the ability to manage multiple priorities and deadlines.
Exceptional interpersonal skills, with the ability to interface effectively with stakeholders at all levels of the organization.
Strong customer service orientation with the ability to handle inquiries and requests efficiently and professionally.
Attention to detail and a commitment to accuracy in all aspects of program management.
A proactive, can-do attitude with a willingness to take ownership of tasks and drive them to completion.
Ability to work independently while also being a team player who thrives in a collaborative environment.
Discretion and trustworthiness in handling sensitive information and supporting high-level strategic initiatives.
Travel and/or onsite work will be on an as needed basis.

Physical Demands and Working Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this job in a home office setting, the employee is regularly required to work on a computer for extended periods of time.
Frequent use of a computer requires fine motor skills and hand-eye coordination.
Ability to sit for extended periods while working from home or a designated workspace.
Ability to perform tasks that require sustained attention and focus.
Occasional lifting of materials up to 25 pounds.
Travel to attend team meetings may be required.
To facilitate working from home, and as a requirement for this role, the employee must provide reliable internet connection with sufficient bandwidth to execute all job functions and technology setup conducive to remote work. The company laptop will be provided.
A quiet, distraction-free workspace is required for maintaining productivity.
Collaboration with team members may occur through virtual meetings and communication platforms.

About Rubicon

Rubicon is a leading provider of technology-based waste and recycling solutions for waste generators, helping them to understand, manage, and reduce waste.

We provide multi-location businesses with an all-in-one waste and recycling solution, offering deep insights into your waste streams to enable informed decision-making and actions across all your locations. We help customers achieve sustainability goals with tailored zero waste solutions, leveraging our longstanding relationships with more than 8,000 vendors and hauler partners.

Rubicon is an Equal Employment Opportunity Employer. We also maintain a Drug-Free Workplace.

Rubicon is committed to sustainability and will rely on all employees to serve as an advocate for Environmental Social and Governance (ESG) both internally and externally to help grow the Company’s ESG objectives.

Environment: Contribute, measurably, to Rubicon’s carbon reduction goal and circular economy efforts
Social: Support Rubicon’s efforts to cultivate/promote racial and gender equity
Governance: Advance Rubicon’s commitment to best-in-class governance practices

Apply now

See more open positions at Rubicon

Privacy policy Cookie policy