Sales Development Representative

Hauler Hero

Hauler Hero

Sales & Business Development
Orange County, VA, USA
Posted on Tuesday, August 8, 2023

We are looking for a friendly, well-spoken sales development representative to assist our company in expanding our rapidly growing customer base. The sales development representative's responsibilities include generating potential leads, soliciting potential customers, facilitating sales, and connecting customers with the right salesperson.

To be a successful sales development representative at Hauler Hero, you should have excellent communication, interpersonal, and customer relations skills. You should also demonstrate the ability to meet deadlines and have strong analytical and mathematical skills.


Make cold calls to potential customers in the waste and recycling industry
Develop email campaigns and manage them
Source new leads and manage a pipeline within our CRM, Hubspot
Respond to inbound leads
Develop relationships with third parties across the industry
Help plan, set up, and attend trade shows on a regular basis
Learn the product and be able to pitch it to customers
Learn the competitive landscape and be able to speak the language of waste and recycling and the pain points familiar to our potential waste hauling customers


Hard work and hunger to make a difference in the industry
Desire to grow your career at a fast-paced startup
Bachelor’s degree or similar
Strong customer empathy and ability to stay positive in the face of rejection
Self-starter, with a focus on how to make things possible
Have an agile mindset, can pivot based on business needs
Excellent written and verbal communication skills


Experience working on an enterprise application and working with at least one of the following: CRM, billing, mobile and dispatch and/or map-based products
Startup experience
Previous sales experience


CEO and Head of Marketing are based in San Diego and our Head of Sales is based in Dallas. Preference will go to candidates in either of these locations, but it is not a hard requirement. The right candidate will develop from an SDR to either a manager of SDRs or an Account Executive. We anticipate continued strong growth, so this could happen quickly.

A bachelor's degree.
Successful completion of coursework in sales techniques, marketing, and communication may be advantageous.
Strong communication, interpersonal, teamwork, and customer service skills.
Good time management and analytical skills.
Good telephone etiquette and computer literacy skills.

COMPANY: Hauler Hero
FOUNDERS: Mark Hoadley (ServiceTitan) and Ben Sikma (ESG)
TEAM SIZE: 18 Employees
LOCATION: HQ in San Diego, CA; open to remote for role
TAM: $3.2B ARR

Hauler Hero is setting out to become the market-leading software platform
that services waste and recycling haulers in all business areas.

The business of hauling waste and recycling generates $90B in annual revenue in the US and Canada. Roughly 1.5% of that revenue is currently spent on software today with that figure estimated to rise to 2% this decade. Add in Europe ($130B annual revenue) and that’s an estimated $3.2B being spent on legacy software that has not been updated or was not designed for the specific needs of this overlooked industry.
In the US there are 180k private hauler vehicles (5,000 – 8,000 companies) and 40k public hauling vehicles (municipalities).
Hauler Hero is delivering the most customer-centric, intuitive, tech-forward operating system to raise productivity so hauling companies and employees can achieve their highest potential. Our business management platform includes dispatch, routing, CRM, billing, accounting, sales and payment processing, with more to come in time.
In time our business will expand to also service landfill operators, transfer stations & transfer hauling, along with servicing adjacent markets e.g. snowplow, street sweeping, cement trucks, tow-truck utilities (~$2B) and additional overseas markets (~$2B).
50+ customers have signed with us, and 30+ are live and operational. They are excited about the massive improvements we’re unlocking in their operations, and so are we.

The CEO was the top sales executive and strategic director at one the fastest growing enterprise SaaS start-ups in Los Angeles and plans to use a similar playbook and strategy to help disrupt another underserved industry. The President previously led acquisitions of legacy software products in the industry and knows all the players, both their strengths and weaknesses.

Every legacy industry will eventually be powered by cloud-based software customized for their needs. Solving just a few of the problems these hauling companies are facing will unlock 10x improvements.


Mark Hoadley Co Founder and CEO
As the top sales executive and a Director at ServiceTitan, one of the fastest growing enterprise SaaS start-ups in Los Angeles, Mark sold $10mm of annual recurring revenue and helped build the enterprise sales team.
Harvard, B.A., 4 years building a vertical SaaS decacorn.

Ben Sikma, Co Founder and President
Ben built the digital business for a legacy industrial player in the space called ESG, a subsidiary of Dover. He performed diligence and market analysis and led investments / acquisitions in Third Eye, Compology & Soft-Pak.
Georgetown, MBA, 6 Years in the Waste Management Industry.

Son Bach, CTO

Son was one of the founding engineers at HouseCall Pro, a SaaS for home service vendors. More recently, he built engineering orgs at biproxi, a commercial real estate marketplace, and Edisen, a Media Asset Management SaaS.
UC San Diego, B.S., 5+ years building SaaS solutions.